Sean Greenfield

Experience

So, where have I been all these years? Here’s a little review:


Currently Freelancing

Most recently at Teak Digital | San Francisco

  • Design and Flash animatics on Google Nexus One account
  • Various other small design and illustration projects
  • Available for additional agency and creative studio contracts while seeking full-time


  • Art Director – Interactive Services

    Horn Group Inc | San Francisco | since 6/08

  • Visual design lead for social media expert Charlene Li and her Altimeter Group’s “superblog”
  • Edited and co-directed Telly Award winning  online video for agency self promotion
  • Motion graphics, video and compression lead on various client web sites and events
  • Team designer, brand lead, on Sirona Fuels, Sportgenic and various other agency accounts
  • Site metrics and user behavior strategy lead for various client sites
  • Reason for leaving: Layoff


  • Associate Creative Director

    J Stokes & Associates | San Francisco Bay Area | 8/07 – 6/08

  • Redesign and social integration for Subway® Restaurants online, in-game, out-of-home and in-store campaigns from visual design, coding and conversion tracking of online promotions
  • Creative director, art director and co-copywriter for complete integrated expert spokesperson campaign for Site For Sore Eyes retail chain including online display advertising, radio, direct mail, print and POS display
  • Creative director, art director and co-copywriter for entire 2008 Winmark Homes brand campaign and promotional campaigns including online display, online client conversion, out-of-home design, broadcast copywriting and direction
  • Creative director for online, out-of-home and broadcast campaigns for Carrier, Bay Alarm and Sovereign Investments, among others.
  • Reason for leaving: Commute time of 1.5 hours each way


  • Creative Director

    Clear Channel Outdoor | San Francisco Bay Area | 3/06 – 8/07

  • Supervise, lead and inspire the development of client and in-house sales, marketing materials and advertising campaigns from concept to deliverables for a $55 Million P&L
  • Introduce, develop and implement new technologies for both sales resources (interactive PDFs, intranet sites) and client advertising (Bluetooth, 3D props, LCD screens)
  • Supervise the development, consultation and lead visual, copywriting, art direction
  • and production aspects of client out-of-home advertising campaigns from concept to street


  • Marketing Director

    Clear Channel Outdoor | New York City | 12/04 – 3/06

  • Lead the marketing initiatives for a $135 Million P&L (national sales hub) during an IPO of the world’s largest out-of-home media company
  • Build new and maintain business relationships with advertising and media agencies through direct contact (entertainment), communication programs and events
  • Re-align DMA demographic survey areas to parallel traditional and new media buying strategies to simplify process for multi-million dollar clients
  • Introduce and assist development of new technologies for both sales resources (interactive PDFs, intranet sites) and client advertising (LED screens, motion graphics)
  • United Nations/UNICEF contact point for the first global out-of-home advertising campaign
  • Integrate the marketing efforts and communicate on behalf of five major company products/divisions with major clients ($20 Million+)


  • Art and Marketing Manager

    Clear Channel Outdoor | Reno | 11/02 – 12/04

  • Develop an in-house sales, marketing and advertising plan for a $5 Million P&L
  • Implement fast response systems for quick campaign turn around demand on accounts such as casino entertainment and jackpot totals
  • Develop, consult and lead the production on client out-of-home advertising campaign development
  • Train and educate account executives and managers on media sales, advertising, research and the small decision making process
  • Maintain local object based network onActive Directory as the administrator
  • Assist and backup cartography department on mapping software


  • Art Director/Partner/Cofounder

    AdMoguls | Reno | 1/02 – 11/02

  • Direct the visual and copywriting development of client branding and advertising efforts
  • Review, select and direct appropriate artists, designers and writers on behalf of clients’ needs


  • Graphic Designer/Lead Web

    Art Associates | Reno | 4/00 – 1/02

  • Design, art direct, develop and implement online and print solutions for clients


  • Graphic Designer

    Tichenor Publishing, TIS Inc. | Indianapolis | 4/99 – 4/00

  • Design, art direct and copywrite online and print solutions for publishing clients as well as five company divisions ranging from music and books to sportswear.